New Living Proof Curl Products!

We are so excited for the launch of the new Living Proof Curl products! Over 10,000 development hours, 250 consumer surveys, 650 tests, and 230 formulas to reach these final amazing products just for curls! From 2A to 4C:

Curl Shampoo and Conditioner: This cleansing and conditioning duo work together to start defining curls right out of the shower and make curls 3x stronger after one use!

Curl Enhancer: A lightweight, conditioning styler that enhances natural texture + protects against frizz – for effortlessly soft, shiny waves.

Curl Definer: A conditioning styler that defines + hydrates curls from root to tip – for bouncy, shiny, frizz-free curls.

Curl Elongator: An elongating conditioning styler that defines + detangles even the tightest coils – for soft, shiny, frizz-free curls, without shrinkage.

Curl Moisturizing Shine Oil: A silicone-free oil that boosts shine, moisture + smoothness for healthier curls.

Curl Defining Gel: A lightweight styling gel that is made to deliver humidity-resistant control + definition without the crunch!