How much Science is in your hair-care products?
The Living Proof motto is “We are the Science, you are the Living Proof“. They go beyond any other hair care brand to live up to that motto. All of the products are formulated and tested by biotech chemists at the lab in Cambridge, Massachusetts, which has only about 60 employees. It is here that they create all of the products in-house, many based on patented, proprietary materials invented in its labs. Check out how Living Proof explains how it uses biotech to develop its products.